Month: January 2019

Brand Value IS Price Value

I’m working on a two day workshop program for a local non-profit and recently, when we met to discuss the curriculum, the conversation turned to “Brand Value versus Price Value”.   Brand is a concept we have explored quite often in this column space in recent months. As you know, I think of Brand as […]

What is a BIA / What do we do for you?

The Technical Stuff A BIA is a Business Improvement Association. It is formed under authority of the community charter (sections 210-219, you can read it here). Its primary purpose (defined in section 215 (1)) is: Carrying out studies or developing reports Improving, beautifying or maintaining streets, sidewalks or municipally-owned land, buildings or other structures Removing […]